https://thecrankycreative.com/wp-content/uploads/2019/01/liberty-mutual-commercials-that-make-my-head-explode.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/this-just-in-liberty-mutual-car-insurance.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/protected-witnesses-liberty-mutual-car-insurance.mp4. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Liberty Mutual ad review: Zoltar, bad actors, and other dumb ideas. Liberty Mutual and other advertisers, think about that for a moment. He asks the narrator what happens in this one, and after he is told "seagulls," he is promptly swarmed by a flock of them. I dont hit the mute button but instead change the channel in hopes that the ratings monitors will somehow pick up on how these hideous commercials are impacting viewership. Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson High School Diploma Radio and Television. Although the corporation frequently employs celebrities to market its wares, they do not choose just anybody to do so. Theyre people somewhere in an office actually getting paid to come up with this crap. My estimated turnaround As one of the worlds leading voice over casting companies, we cast a lot of voice over jobs! For Life Insurance payments: Protective PO Box 2224 Birmingham . But, you know, the kids would rather be funny or creative anyway. Cant afford new parts, insurance is mandatory to license a car in almost every state, so win customers with value stories instead of stupid commercials that cost millions of dollars to run each week. Cranky Ad Review Score: One enormous misspent marketing budget out of five. Nicole Randall Johnson (Liberty Mutual Commercial Actresses), 10. Virtually every commercials depicts a shabbily dressed male and usually a sensibly dressed female. That jingle is some sort of weaponized psychological warfare experiment meant to damage the psyche permanently. The majority of insurance companies that advertise on national television seem to be in a race as to who can make the most immature commercials (again, my opinion). Exactly in the same way geico has used a lizard to annoy the hell out of the country because geico and gecko are similar. I mute the sound as soon as I hear witness protection guys altered voice. They force me to constantly change the channel when they com on. Whew! We get a Limu the emu and I cannot for the love of me, figure out why? That's the theme of the newly launched domestic brand campaign for Liberty Mutual's Commercial Insurance strategic business unit. LiMu and Doug decide to fix the Duster themselves.. they've had better ideas.Liberty Mutual customizes your insurance so you only pay for what you need. Investment Approach: Fund Style: Large-Cap Core. (based on available global GWP and NEP data). Excellent! 1. So annoying I came here. It just doesn't make me wanna smash the TV the way all the other ones do. I am conversational, believable, yet authoritative, down to earth and casual. Referrals increase your chances of interviewing at Liberty Mutual Insurance by 2x. Switch to Liberty Mutual and you could save up to $423. Voices (2020), Black Monday (2019), and One Little Finger are some of the recent films that he has produced and acted in (2019). She bobs her head indignantly. In our car insurance survey of nearly 7,000 customers, Liberty Mutual customers rated the company 4.1 out of 5.0 for overall satisfaction. Liberty Mutual really is preying on ignorance without adding anything useful to the conversation. The character of Lazar in the blockbuster movie Total Recall starring Arnold Schwarzenegger and directed by Paul Verhoeven and Basic Instinct directed by Paul Verhoeven brought Dimitar the most fame. Advertisers, you cannot annoy people into buying from you. Your Liberty Mutual office has customer service and sales representatives who are happy to help you. Where are the adults in the room to say, This idea kind of stinks, or, This has been done before? And I also appreciate your anecdote about calling a Liberty Mutual CSR to ask about consumer complaints. Thanks for chiding your friend about his companys terrible ads. Over the course of its more than 150 years in operation, it has been offering insurance for residential and commercial properties, as well as automobiles, boats, and recreational vehicles. Enjoy your Reeses cup! Thanks for sharing your comment! That so many agencies jumped on the bandwagon so quickly just goes to show how bankrupt of ideas the industry is. . We live in a world of repetitive irritation. Raushanah has been a spokesperson for Liberty Mutual for a number of years through her work in their many advertisements. Try hiring an agency that uses intelligence and/or REAL humor! No matter the complexity, were committed to delivering a high-quality claims experience. This campaign continues to be one of the worst I have ever seen. John Ales, whose acting career has spanned more than 30 years, is currently featured in advertisements for Liberty Mutual. Before Limu Emu, they had some guy who would and Im not kidding describe their print ads and billboards. In addition, he had a role on the episode of The X-Files titled The Lady Who Came In From the Cold in which he portrayed the sheriff. With so many insurance companiesGeico, Progressive, Farmers, Allstate, etc.all cutting capers with zany characters and silly situations in an attempt to stand outwhy does it make any sense for Liberty Mutual to try and do the same? I guess they dont want you driving around on three wheels. Check em out: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/. Hey, everyone, look at us! the Liberty Mutual people say. As much as I despise Limu and Doug, what about wet teddy bears?. But hey, Goodby Silverstein and friends, is it really that hard to come up with an idea thats cute, clever, or at least less chafing than backing pantless into a pine cone? As the drunken buffoon who puts the lampshade on his head knows only too well, attention doesnt in and of itself win friends. (Their ads, not so much. Now I feel better. But as Ive said before: Advertisers, you cannot annoy people into buying from you. It comes when your insurance company says theyll only pay for three-quarters of what it takes to replace it., Then, shrugging her shoulders with a can-you-even-believe-this? look on her face, she says: What are you supposed to do, drive three-quarters of a car?. Keep that remote handy! Since 2004, she has served in the capacity of spokeswoman for the Liberty Mutual Insurance firm. What the hell is going on at Liberty Mutual? Hi, Betty. Like were all paying into insurance that covers incidents like this???? Dimitar Marinov is the Bulgarian-American actor who appears in the advertisements for Liberty Mutual Insurance Company playing the role of Adonis, a lifeguard. No, you fool. Which in my book, makes them one of the worst kinds of advertisers. They were once seen as reputable. Are you referring to the Bad Job ad with the struggling actor? Rob, I believe commercials such as these speak to the Ditkas of the world who dont do a whole lot of thinking for themselves. I think TV ads are to our times what TB was to the 19th century. Do you find yourself curious in the identities of the actors that appear in Liberty Mutual commercials? And lets be real, its not even funnydespite what they say over at Ad Age. Listen a few times if you dont believe me: Finally, we have an ad called Fitness Junkies. This one has a guy in Spandex riding a bike back and forth across the screen as he quacks about how he customizes everything, including his Liberty Mutual insurance. 2004 - 2008. Liberty Mutual, the name has great connotations and has to have high brand awareness. Too much political correctness today. Its probably called Cannes South, and hot though it may be, everyone there still only cares about winning awards and the admiration of their peers. All four insurance jingles Nationwide, State Farm, Farmers, and Liberty Mutual placed in the top third of the pack for recognizability. (Who cares about sitccoms, but Im talking about every movie not on TCM or the subscription channels.) You can connect . Hi, Don! Im sure its a challenge for advertisers to keep brands top-of-mind in new and interesting ways. These ads are frequently broadcast on well-known television networks including E! I have to mute the TV each time one comes on or I go into a rage. There is no fing way I would EVER consider contacting your company to purchase insurance. Call us at 1-877-688-8254. Whats worse is that some consumers may get the impression that optional coverages such as accident forgiveness, new car replacement, and better car replacement are exclusive to Liberty Mutual and included in every policy. Geckos beget emus beget bears that dont shit in the woods. Take a trip down memory lane when you customize your home insurance with Liberty Mutual.Liberty Mutual customizes your home insurance so you only pay for wha. We have their auto insurance & its beyond horrible. See car insurance in a whole new light. Yelling, give me your hand, I can save you then, money on your insurance. The "mother's" face at the end makes my sphincter snap shut like a shark jaw, and my stomach do an Olympic acrobat routine. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Quality Logo Products put together the list below after asking 735 U.S. residents about their impressions of 67 famous jingles. She maintains a career as a writer while also performing in plays, films, and skits. I also wonder if the boy in the commercials, wearing a yellow shirt (I refuse to add additional description) is not ashamed of what he is doing? We offer specialty and excess and surplus (E&S) insurance-based solutions and programs for U.S.-based businesses with complex and unique risks. . Hey! At Emu's Liberty Mutual themed wedding, Doug officiates. The latest one has a high pitch beep every few seconds. Im guessing it will fall on deaf ears unless, others negative-message them too. Phone 1-888-451-8414. Her roles in films such as The Eyes of My Mother, Billions, and Louie have brought her the lions share of her notoriety. We provide comprehensive, tailored business insurance solutions with expertise and care to help protect your people, property, and reputation. https://thecrankycreative.com/wp-content/uploads/2019/01/fitness-junkies-liberty-mutual-car-insurance.mp4, The Top Tens: Companies with the Most Annoying Television Commercials, Previously TV: Commercials That Annoy, Irritate or Outright Enrage, Liberty Mutuals wet teddy bears commercial here, Bob Garfields book, And Now a Few Words From Me., four highly likable spokespeople out of five, https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Fly the freaky skies with Virgin Atlantic, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); (adsbygoogle = window.adsbygoogle || []).push({}); Top 10 Singapore Celebs From 10 Years Ago And Where They Are Now, Coinbase Earn Quiz Answers for January 2023, Why Are Hudson Bay Blankets so Expensive in 2023, 10 Highest Paid NBA Players for 2023 Season, Top 10 Tallest Female Basketball Players in WNBA History, Top 20 Tallest Female Basketball Players in WNBA, NBA Referees Salary: Highest Paid NBA Referees 2023. The sixth largest auto and home insurer in the U.S., Liberty Mutual (www.libertymutual.com) sells full lines of coverage for automobile, homeowners, small commercial, valuable possessions and personal liability insurance. I get to write a funny ad my friends and family will see on TV! Too bad LM doesnt have management with the knowledge and experience to realize that if they are getting an upswing in quote requests, its likely in spite of their creative, not because of it Considering the saturation they appear to be buying, in my observation, they are bound to see increased inquiries. I have extensive experience making audio recordings using great equipment, such as a large diaphragm condenser NT-1 microphone in my own professional studio. Whether you're looking for basic car insurance, or comprehensive coverage, we'll customize a quote for you. After he removed it, he said his quote decreased by nearly 15 percentabout the same as his premium likely would have increased had he had an accident without the add-on. Our professional liability solutions help protect businesses against legal, financial, and reputational . Not that there arent young people doing good work out there, but most of it is swill, devoid of ideas that have any power to connect with potential buyers. . Most of Geico and Progressives Flo Commercials are clever and funny. WELCOME TO 2020, THE YEAR THE RACE FOR THE BOTTOM BEGAN, LIBERTY MUTUAL IS IN THE LEAD, WITH PROGRESSIVE, GEICO, AND ALLSTATE CLOSING THE GAP, THE TRUE WINNER TO THIS POINT, IS MY MUTE BUTTON. Its the one I hear people complain about most often when the conversation turns to television commercials. An accusation of administrative error, poor performance, or incorrect advice against a firm or its employees can be damaging to the company's finances and reputation - even if the claim is unfounded. In 2010, Johnson appeared on an episode of the USA Network show Psych playing her first big role, which was that of Detective Katt Williams. And youre right, that key metric, return on investment, would be in a whole different league if the company and its agency had built a campaign on real, meaningful advantages instead of the Big-Bird buffoonery they have now. We provide comprehensive, tailored business insurance solutions with expertise and care to help protect your people, property, and reputation. I know people in the industry who scoff at the idea that any consumer would avoid a brand strictly on the basis of the advertising. After 30 years of using my voice as a classroom teacher and school principal, I bring a voice that is warm, informative, and can be inspirational. Certainly not me. Monthly Update, December, 2022. I thought to myself that these are either paid bots, extreme morons, or heavily censored. Oh, those acapella shorts. The latest ads are a whole new level of galactically stupid. Hi, Beth! Theyre fully capable of coming up with bad ideas themselves. This insurance provider has been able to stay in business by acquiring the highest number of feasible consumers. A guy sitting on a bench near the Statue of Liberty and eating breaks the fourth wall to find out that he is, in fact, in a Liberty Mutual commercial. The male is depicted as totally inept, bumbling and lazy and in need of prompting to say his lines. East Development Lead. The goofy white beta male who throws his wallet into the harbor. And this garbled HURGLE-BURGLE-MCGURGLE bullshit is so annoyingparticularly in the dead of night when it wakes me out of a deep sleep just in time to ear-core me with LIBERTY, LIBERTY, LIBERTY . Hey Rob, Maybe they do but are not at Liberty to state their opposition. Impressive 3-octave range. Liberty Mutual underwrites The Statue of Liberty, an Academy Award-nominated documentary. I think the tactic is cheap, rude, and disrespectful, and its one of the many reasons I consider Liberty Mutual ads to (still) be the worst on TV by far. Now I see them as idiotic. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. Our support team is available Monday - Friday 8 am to 8 pm ET. Does not the company evaluate the effect of their advertising? Required fields are marked *. Alondra is among the prettiest Liberty Mutual commercial actors. Im 79, still work full-time and am totally insulted. many other insurance companiesnot just Liberty Mutualallow you to do. Do the math they are spending around $3 for every known American citizen, incredible ! Liberty Mutual could create a Bill of Rights outlining its promises to, and unique selling points for, insurance consumers. Working with Boston-based advertising agency Hill Holliday, the insurer . Clara began her acting career by playing supporting roles in a number of films. Thank you for broaching this subject, James. Published on October 02, 2020. Seriously? For a free quote today, call Liberty Mutual Insurance at 1-888-676-3155. The following is a list of well-known actors whose voices may be heard in a number of critically acclaimed and commercially successful movies and television programs. With a song of young people being played in the background, the screen brightens up and young people start dancing and jumping into the pool with excitement of Liberty Mutual Insurance. Liberty All-Star Equity Fund. Thank you for this forum to express my opinion. An entire industry of creative rockstar wannabes thinks theyre smarter than all the rest of us but their work is so reviled that even existing customers are embarrassed to support the brand. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. She portrays the role of DJ Liberty in this insurance company's DJ Liberty ad. What are the names of the actresses that appear in commercials for Liberty Mutual? Who in the world is creating these abominations. Then I tape everything else that I want to watch so when I watch the other programs I can simply fast forward through all of the commercials and I avoid them, life without commercials is the best thing ever! Then open it, to find its an ad for health insurance, with an application to purchase insurance. Tress MacNeille is one of the most talented women in the voice-over industry to date. Your endless mistakes might get your voice dubbed, but you'll save some money . Blamed on COVID, of course. Youd better believe the concept and BEEP BEEP BEEPing are intentional. Chewing on toothpicks, speeding recklessly down highways . Keep that mute button handy and thanks for reading! Does anyone have any idea how to get the ear of the company? I cant for the life of me imagine what they were thinking. Im not sure why they bug me so much Could be Im imagining they wont meet their sales goals and will end up thinking that advertising just doesnt work. Posted: 11 Jan 2021 at 5:41am. Awful, yes. (Downtown Tour Loop: Hop off at: Battery Park/Ellis Island/Statue of Liberty Ferry or Subway to South Ferry or . Alas, I think youre right. it is hard to believe that Liberty Mutual both approved and paid for those commericials. See your policy, service contract, or program documentation for actual terms, conditions, and exclusions. Now I want a Reeses Cup. Liberty Mutual TV commercials are a special kind of irritating and I have the search traffic to prove it. She is most known for her roles in the films Loose Women (1997), Ticked-Off Trannies With Knives (2010), and The Book Club (2010). In my way of working will find professionalism, quickness and excellent quality recordings. Actress: The Simpsons. His resume of television work spans four decades. Campaign of the Year for those terrible KFC ads? If you want to give Liberty Mutual a piece of your mind, you can leave a comment on the companys Facebook page (https://www.facebook.com/libertymutual/) and/or Twitter page (https://twitter.com/LibertyMutual). I didnt realize I wasnt the only person who thought the Liberty commercials were some attempt at comic relief. Insurers made a 176 million profit from motor insurance in 2021 - equating to 13 per cent of 1.35 billion of gross earned premiums, according to Central Bank data. At least 5 times as much as normal commercials, and when they do, they fucking SUCK. Hey, Jerry, we need a jinglesomething to make sure people remember our name., Ive got it! And its all just a game of Follow the Leader. He spent the first two years of his education at the Conservatory of Performing Arts at Sheridan College. (adsbygoogle = window.adsbygoogle || []).push({}); Heres my problem with these ads: They seem specifically designed to stir the emotions of entitled dimwits who think its no big deal to tap another drivers car, who see rate increases as unfair punishment for having caused an accident, and who are all too eager to blame their troubles on everyone but themselves. When we offer insurance products, we will state clearly which insurer will underwrite the policy. She has stated that appearing in advertisements is nothing more than a chance for her to engage in acting, which is the activity that brings her the most joy. Id much rather that advertisers stuck to selling products than pushing social agendas, but such is the state of advertising. *wink, nudge* SEE, HIS WIFE HOLDS A GRUDGE WHEN THE GUY MESSES UP BUT LIBERTY MUTUAL DOESNT, HURRRR. Especially that jingle. In the film The Nutty Professor, he played a supporting part as the brother of the character played by Jerry Lewis. I cant wait to read the comments above, as Ill wager many of them are from disgruntled current or ex- Madison Ave. types. Internet message boards and the companys own social media pages are rife with complaints from people who say they hate Libertys commercials so much, they refuse to consider them when shopping for car insurance: I know Im just a humble freelance copywriter, but hereswhat I think Liberty Mutual should have done. Holy shit, did you hear what she just said? In the movie Spy Hard, he plays a minor role as a murderer who eventually becomes a member of a magic show. Oh, no who in the world is approving these stupid commercials. Well the vote might be still out on the most anal. That LiMu Emu ad with the siren is terrible, but its perfectly in line with the advertisers apparent strategy to use obnoxious noise to get peoples attention. And who was in the focus group that inspired a new low in tv commercials. Switch to the light mode that's kinder on your eyes at day time. No, Jeff, the new Liberty Mutual commercials are dreadfully unfunny. Voiceover specialties are commercials, explainer videos, E-learning and phone systems. By the way, if Q turns out to be right, you know Im going to remind you of this post. I knew other people had to feel the same way, which is why I did the internet search and found your article. Thats a financial loss .. might cause them to think a bit. YOLO!! But I am here to listen, not talk. It actually seems like these commercials were created by 20 year olds or younger to cut cost perhaps?. How did you arrive at that number, may I ask? The Liberty Mutual Group is an American multinational diversified insurance company that is also the third-largest property and casualty insurance provider in the United States. I cant tell you how many times my 89-year-old mother has asked me, what is that commercial about?. This is the only Liberty ad that makes me cringe. Do they seriously think they are doing you a favor for not charging you for what you dont need. Have you noticed they seem to be saying Liberdy instead of Liberty? The Emu and Doug on a motorcycle commercial is the most obnoxious thing Ive ever seen on television. Large commercial Large, commercial markets in the United States, including Fortune 1000 public and private-equivalent companies, are a great fit with Liberty Mutual Surety. Jamall Johnson, an American actor, is the brains behind the nostalgic advertising campaign that Liberty Mutual is doing. 10 Liberty Mutual Commercial Actors and Actresses 2023 Newshub360.net, Please share to 3 GROUPS on Facebook or WhatsApp, Your email address will not be published. The face behind Doug's aviator sunglasses belongs to actor David Hoffman, who is no stranger to the Super Bowl scene, as he's been in a Bud Light . This speaks to my soul! Of course, I recognized it immediately as a Liberty Mutual commercial and did my best to ignore it. Mad Men was the greatest dramedy, bar none, ever on television. The proud mom whose son has no idea how to change a tire. This is a decent rating but it is also slightly below the . Thank you for the ability to learn that I am not alone in these feelings and that there just may be a small spark of hope. And what is it with the car accident in the desert commercial, within a commercial. Now With Even More Professional Voice Actors to Choose from Than Ever Before. Hi, Sharon. Track a claim filed against a Liberty Mutual customer. Create your profile to get started. Have you seen Libertys TV ad budget for this year? Rest assured, Liberty is getting an earful. Anyone who would buy insurance from a company who thinks insurance is such a big joke should have their head examined. And it is played over and over and over. Then .. the kids jumping rope .. the calendar moves ahead and youre looking at three people all wearing white who appear to be around 125 years old. Rob Liberty mutual insurance radio ad FM on Radio 56.78.67 Radio FM [Kinemaster] Now every commercial has blacks depicted as Superior and held in high esteem. In the episode of MacGyver titled The Heist, in which he also appears with James Farentino. While walking around an alarmingly large doll house replica of what could be any given American family home, this Liberty Mutual Insurance agent shares that research shows people remember commercials with nostalgia. Actors who appeared in commercials for Liberty Mutual have, throughout the course of their extensive careers, delivered some of the greatest and most engaging performances, which contributed to an increase in their reputation among the general public. Any inquiries regarding the subject matter set forth herein should be directed through licensed insurance professionals. Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. David is not only an actor, but also a comedian and a writer in addition to his performing career. Great work, Goodby! Check out the YouTube comments. In his speech, Doug says that love and Liberty Mutual customizing your car insurance so you only pay for you need are the only things that are everlasting. All that money spent simply to keep the company name in the minds of prospective buyers. Ive never done this before, but I actually sent and email to LM expressing how annoying I think their tv spots are. Who cares about Progressives personalities. I didnt dig deep into the numbers, but I couldnt help but wonder if consumers arent making them pay for subjecting us to all of their stupid ads. Yes, I get itthe reporter character is there to surprise and capture viewers attention. Tomorrow. William English (North American) Yng Adult (18-29) | Adult (30-50) Extremely versatile voice, age range 20-55. But then the woman spins around and starts snarking into her giant microphone . 5. I actually think that line is clever, but its the only thing clever about that ad. You are not alone, believe me. He is a split-toothed, 70s moustache and greasy hair character, who reminds me of a low IQ criminal re-entering the job market. I got sick and tired of having to watch their commercials. Uncle Crankys got you covered. As a former Mad Woman who spent days evaluating creative & marketing approaches to develop commercials, the current commercials are testimonies to the dumbing of America. Meg Sutton appointed COO and Taylor Archambault appointed SVP, US Casualty Claims for GRS North America. It was fine at first, but quickly got very annoying and stupid. And Im sorry to give you one more reason to dislike the Liberty Mutual ads. I agree, Anthony. I hate most TV commercials with the white-hot fire of a thousand sunsso it takes something special to get me riled. Native Mandarin Chinese and fluent English speaker, trained voiceover actor based in Cleveland, Ohio. It makes me want to burn their house down with them in it. I mute or change channels at first glimpse of ANY Liberty Mutual commercial. Get notified about new Pricing Analyst jobs in Hanoi, Hanoi, Vietnam. Its demeaning and disrespectful.