Marketers can use simulations to predict sales and predict what product will sold at a different time. The underpinning feature behind the success of integrated marketing communication is that it incorporates the best of both the traditional and modern communication techniques. Vertical integrated communication is a strategy that implies ensuring that the development of new products is in accordance with the companys corporate policies and structure as well. The company has a history of offering good wages and benefits, and it is committed to creating a safe and healthy work environment. 808 certified writers online. how does nike communicate with their stakeholders How do you build relationships with stakeholders? Customers want to receive the best possible product or service. Carroll, A. #5 Communities. The purposes of integrated marketing communications are many-fold, they serve knowledge based product development catering the needs and demands of the customers and also keeping the customers excited about the new launches by the brand. NIKE and Forum jointly created a list of relevant stakeholders who possess a range of the following attributes: How does Nike communicate with their employees? What communication methods does Nike use? This has had a major effect on the way communication takes place in the business because they help to play an important role in the effectiveness of communication. It encourages people to be their best selves, and it inspires them to work hard to achieve their goals. Through integrated marketing communication Nike developed and sustained its brand equity in the market as the leader of the industry. Nike has been very successful in this regard, delivering strong financial performance over the years. Gain your stakeholders trust right from the start. Market Penetration:A strategic objective linked to market penetration is to increase Nikes market presence by increasing the number of authorized retailers. Throughout the years, Nike has been rapidly growing with promoting its brand and products by the use of Internet. The marketing communication of the company started when both the founders for the first time hired the staff after the completion of one year of companys operations. Nike Inc. recognizes the significance of employees as a stakeholder group that influences organizational effectiveness. A company uses marketing communications to promote its business and products, considering the dynamics of its target markets. It involves several components such as the sender of the communication, the actual message being sent, the encoding of the message, the receiver and the decoding of the message. These CSR efforts are expected to maximize Nikes ability to produce more popular and advanced athletic footwear, apparel and equipment. The company has a presence in nearly every country on the planet, and its products are revered in many corners of the world. With a global presence, they can create ads that people around the world can identify with, helping Nike communicate their values and mission to contribute to a better world. It rather can be taken as a whole business process by looking into the external, internal, horizontal and vertical integrated marketing communication categories. The most common way is through email. #1 Customers. Nike engages with its stakeholders through various forums and organisations. As of July 23, 2020, Knight was ranked by Forbes as the 24th richest person in the world, with an estimated net worth of US$54.5 billion. External Stakeholders In Nike. Originally the company was named as Blue Ribbon Sports. Does Nike have a good relationship with employees? 1970s: They created their fist products brochures, ads and marketing tools. In the case of Nike Inc., these stakeholders interests include high quality products and reasonable prices. The brand replied the most on Tuesdays and Saturdays. Nike engages with its stakeholders through various forums and organisations. Nike also uses social media to communicate with employees. Nike communicates its progress to its stakeholders, Besides Instagram, Nike communicate with their customers through, To put it simply, Nike doesn't just sell products. We are pleased to introduce the new Internal Communications Strategy for Apple Inc. Transformational advertising help differentiating the product when the consumers are suggested the types of enjoyable experiences they might have using the advertised products and services being advertised (Belch & Belch, 2012. Our Approach to Sourcing. We use cookies for website functionality and to combat advertising fraud. Employees at Nike are actively engaged with the community and report engaging in community outreach activities weekly. The Latest Innovations That Are Driving The Vehicle Industry Forward. It tells customers what they want and then makes that value readily available. To view or add a comment, sign in. Social Media. In addition to the Global Compact, Nike serves as a board member of Business for Social Responsibility, the Fair Labor Association and the Global Alliance for Workers and Communities. Brand mentions peak from 11 AM to 2 PM, while Nike replies the most from 12 AM to 1 PM. Nike runs dozens of sports training . What are all the stakeholders that can be affected by Nikes strategy? It is important for Nike to be able to communicate with its employees effectively in order to ensure that they are all on the same page and working towards the same goal. So, they have joined hands with their material vendors and contract manufacturers to . Tesco communicate with their customers through a variety of ways. Newsletters are one of the most important components of Sainsbury's communication strategy. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen. Werther Jr., W. B., & Chandler, D. (2010). They want the company to perform well for a multitude of reasons. Stakeholders are groups or individuals that have an interest in a business. (LogOut/ After compiling thousands of independent employee reviews from companies around the United States, CareerBliss announces the 8th annual CareerBliss 50 Happiest Companies in America. How does Nike communicate with their suppliers? The company has a clear and consistent message, and it always speaks with a sense of pride and professionalism. Nike used some organic cotton and Better Cotton . Nike utilizes the DART model as a way to capitalize on the Nike+ brand. It allows you to build value directly based on the customer experience. This email includes updates on what is going on at the company, new products, and other news. Click to read more on it. The company's corporate social responsibility programs target only a number of major stakeholder groups. Nike sends out a weekly email called Nike Weekly to all employees. One of the most prominent ones among these is the Global Compact. Nike actively communicates with its stakeholders and encourages their feedback. The trademark of the company today is the famous swoosh and the slogan of Just Do It. Footwear industry leader Nike manufactures sporting products and has sub-brands of hurley Internatinal, Converse, Cole Haan, Jordan and Nike Golf. The ultimate purpose of integrated marketing communication is to develop and maintain a healthy relationship between the company and its stakeholders primarily customers. How can corporate social responsibility activities create value for stakeholders? The company wants to motivate and inspire these people to be their best selves, and they believe that Nike products can help them do that. Thoughtful, authentic, direct communication to both internal stakeholders to rebuild trust and establish an open culture Apologies to the public for what happened Accept responsibility Take high-profile actions that change policies and procedures to ensure this will never happen again Nike can make a internal official letter to inform the employees if a problem occurs and to let them know what they have to do and what procedure they have to follow. The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy. See our Privacy Policy page to find out more about cookies or to switch them off. What communication methods does Nike use? At Nike emotion is used in everyday work to remain competitive in the workplace. This approach has helped Nike build a strong and loyal following, and it is likely to continue to be a key factor in the companys success in the future. (2006). Interest Groups. The aim of integrated marketing communication is to reach the maximum audience in most effective and efficient way targeting the different segments of market according to their needs and demands. Nike uses Twitter prominently to address customer queries with 96.8% of the brand's tweets being replies. How does Nike communicate with their employees? Overall, Nike Inc. is effective in ensuring that its corporate social responsibility programs support the business aim of optimizing revenues from the sale of sports shoes, apparel and equipment worldwide. Nike runs several sports training camps each year for young athletes and prepares recaps in the form of videos to use in internal communication. The company also has corporate social responsibility policies for improving labor management and environmental impact. Some of the activities that demonstrate Nike's integrated marketing communication approach are as below; Nike can make a internal official letter to inform the employees if a problem occurs and to let them know what they have to do and what procedure they have to follow. Integrated Marketing Communication. There are many video presentation platforms out there and a lot of them are free to use. These relationships build networks that develop credible, united voices about issues, products, and/or services that are important to your organization. Forum is an independent nonprofit working globally with business, government and other organizations to solve complex sustainability challenges. Nike addresses these interests through corporate social responsibility policies and programs that focus on internal leadership development, talent management through coaching and mentoring, and team building. As such, it has a wide range of stakeholders, from customers and consumers to investors and employees. For starters, according to Matheson, Nike is looking for people who are curious, flexible, resilient, self-starters with high personal standards, optimistic, and great team players, the brand is also looking for its most help in these fields: retail, digital, brand marketing, and social media marketing. Integrated Marketing Communication comparing of Nike. Communities also determine consumers buying behaviors. Capturing an international audience with their ads and campaigns, Nike can better communicate their messages that go beyond the sports world. One company that is particularly well-known for its advertising is Nike. Thus each employee can identify himself as a part of the team that is called Nike Inc Nike is endorsed by athletes who have a reputation for winning and a passion for the sport they play. Nike collects feedback from suppliers through Better Buying, an anonymous rating initiative that collects supplier feedback on purchasing practices. On average, Nike replied in 10 hrs. Almost all of their corporate employees work in teams because Nike believes the best way to create truly innovative ideas is to collaborate across a diverse group of people. Nike could introduce the use of fairtrade in the manufacturing process to ensure their workers receive a sufficient salary, This would increase the sustainability of the company as well as improving their reputation. For example, Nike continues to provide products with high quality and advanced technology. If you continue to use this site we will assume that you are happy with it. It has also been said in the theory of ethics that motivated the individual to perform the procedures, and not vice versa, which is, and the consequences of the actions of individuals to act . Nike can use virtual realities and simulations to project what products will be sold when and project their sales for the future. Don Schultz (2004) defines integrated marketing communication as integrated marketing communication is a strategic business process used to plan, execute and develop, evaluate measurable, coordinated, persuasive brand communication programs over time with customers consumers, prospects, employees, associates, and other targeted relevant external and internal audiences. Like the majority of large corporations, Nike has learned the benefits of an expansive social media presence. What kind of communication does Nike engage in? Integrated Marketing Communication: A Business Process. Nike is also an Organizational Stakeholder of the GRI. The companys brand communicates a number of things to the market, including a focus on performance and quality, as well as a commitment to innovation. One of Nikes primary stakeholders is its employees. The companys corporate social responsibility strategy is also satisfactory in terms of giving second priority to communities, considering the variety of policies and programs to support these stakeholders. for only $16.05 $11/page. Nike collaborated with Better Buying to invite our suppliers to participate and we use the information to help inform system and process improvements. Nike sells its products through three main sources: Your email address will not be published. 3 Does Nike have a good relationship with stakeholders? 6 ways to effectively communicate with stakeholders. The NIKE team made changes to the report based on this feedback in the areas of articulating its strategy, content and design, certain data, metrics and dashboards, and context around and enhanced discussion of prominent business, environmental and social issues. The name of the new member was Jeff Johnson, who opened the first retail store of the company products and devised the marketing campaign by creating marketing materials such as brochures and advertisement stuff for Blue Ribbon Sports. Stakeholders'Conflicts. Marketing experts categorize the integrated marketing communication into certain types such as external, internal, horizontal and vertical. Kevin Keller developed a model of brand equity based on customers orientations; this model suggests that marketing communication activities contribute to awareness of the brand by linking the associations of brands with consumers minds. It is more of a way through which companies enhances their interaction level with the stakeholders and the organizations (Taecharungroj, 2017). Compensation is an important aspect of employee happiness and at Nike, 69% of employees feel they are paid fairly, 78% are satisfied with their benefits, and 72% are satisfied with their stock/equity. However, the companys corporate social responsibility programs target only a number of major stakeholder groups. What Are The Working Conditions Of Nike Factories In Vietnam? 6 What kind of communication does Nike engage in? Employees 3. This strategy involves developing new businesses to achieve growth. We divided them into categories of various types of papers and disciplines for your convenience. They are the ones who actually make the products and run the company. How do Nike communicate with their employees? In addition to the Global Compact, Nike serves as a board member of Business for Social Responsibility, the Fair Labor Association and the Global Alliance for Workers and Communities. Integrated marketing communication will be changing and evolving ever as it does though it is not lasting forever (Schultz, 2004). Certified Akashic Record Reader & Life Coach. Hundreds of sponsorships has been signed with the universities, sports clubs and international sports teams that enabled the company to get its logo emblazoned on the uniforms of the players so that Nike is visible to every viewer of sports considering each of them as a potential customer. Separate online "screen to screen" meetings. However, Nike average a rating of 1.8 stars out of 5, on TrustPilot.com and 2.4 on CustomerAffairs.com . Integrated marketing communication is commonly known as the means through which the company combines its promotional mix to realize more efficient and synergistic value. 5 How do you build relationships with stakeholders? Customers Communities 2. Nike has developed a strong brand identity that is associated with quality, performance, and innovation. The company along with the strong presence over all the social media including youtube, Facebook, twitter and other s has its own social netrking site known as Nike+. Nike used internet marketing, email managementtechnologies, and using broadcastandnarrowcast communication technologies to create multimedia marketing campaigns. Nikes mission statement is, To bring inspiration and innovation to every athlete in the world. And as co-founder Bill Bowerman once said, If you have a body, you are an athlete.. Why is it important for Nike to have external stakeholders? The key is Nike's ability to cultivate customer trust. Nike follows these five steps for achieving a repeatable approach to gaining customer trust: Acknowledge the long-term value that customers create Nike communicates to customers regularly how important they are to your organization and how appreciated they are. Separate online "screen to screen" meetings. Overall, Nikes tone of voice is friendly and helpful. **Nike has allowed hundreds of people from the media, labor, government, multilateral institutions, academia, private and non-profit sectors to visit selected Nike contract factories each year. Early in our corporate responsibility journey, we learned the importance of engaging with and listening to multiple stakeholders. Nike, Inc. is one of the largest and most successful sportswear companies in the world. To inspire greatness inside and outside of work, we offer employees competitive health, financial, security, and work-life benefits. Nike_CSR_Report_2001_-_Stakeholders_section.pdf, http://www.nike.com/nikebiz/gc/r/pdf/Community_Invest_9-26.pdf, http://www.nike.com/nikebiz/nikebiz.jhtml?page, Principle 1 - Businesses should support and respect the protection of internationally proclaimed human rights, Principle 4 - The elimination of all forms of forced and compulsory labour, Principle 5 - The effective abolition of child labour, Principle 7 - Businesses should support a precautionary approach to environmental challenges, Principle 8 - Undertake initiatives to promote greater environmental responsibility, Principle 9 - Encourage the development and diffusion of environmentally friendly technologies. Ten years ago, the company employed 38,000 people. Nike held its first formal stakeholder forum in February 2004. As a result, Nike is one of the most successful and well-known brands in the world. Nike has to communicate in its website in order to inform the consumers and the employees. celtic life insurance claims address; Over the life of a project or business, communicating with stakeholders creates a vast amount of data. They are the ones who buy the products and keep the company in business. It should be describing the that how important are measurements and metrics and should represent the strategic view of marketing communication and its objectives. 6704. McDonald's communication channels are testament to the theory that the strongest communications are always two-way and always maximise the chances for employees to respond. Besides Instagram, Nike communicate with their customers through email subscriptions. Starting wages for North American hourly employees in our stores (including US, Puerto Rico and Canada) begins at $15 USD/CAD. Tesco have to maintain a good and healthy relationship with customers to keep them satisfied in . Customers are significant because they affect the companys revenues from the sports shoes, apparel and equipment market. Categories . This email includes updates on what is going on at the company, new products, and other news. Marketing communication especially integrated marketing communication is not merely an advertising approach rather it is a managed and planned strategic tool for the businesses that can bring the business successful brand identity and brand equity. How does Nike communicate with customers Besides Instagram, Nike communicate with their customers through email subscriptions. How do you communicate with stakeholders? Nike also uses social media to communicate with employees. These pop-ups collect customer data and are used to engage with present and possible customers regularly. The company is among the firsts to assess the potential of engaging the customers through viral video channel Youtube. In some instances, Nike supplements overall contract factory compensation by partially sponsoring after hours education programs in select footwear contract factories; and health education, management and life skills training, and mobile health clinics in select contract factories through its partnership with the Global Alliance for Workers and Communities. Your team and your project sponsor and their close team/contacts need regular weekly project communication and updates and as needed updates when you or they deem them necessary. Shareholders are always stakeholders in a corporation, but stakeholders are not always shareholders. May 02, 2019. At present, Nike is a high standard of design and good quality brand on customer mind (Nike INC -History & Heritage, 2011). Nike Inc. recognizes the significance of employees as a stakeholder group that influences organizational effectiveness. Peloza, J., & Shang, J. How to Market Your Business with Webinars? Nikes differentiation generic strategy provides unique products. Published by at May 21, 2022. The purpose of this process was to provide unfiltered, expert input on issues, targets and information to improve the quality and enhance the credibility of our reporting. Also, they take the proper steps to measure long-term value effectively. NIKE first held a formal multi-stakeholder forum for feedback on reporting in February 2004. Devising Alternates The strategies of integrated communication for marketing can be changed and altered when there is a need to replace the unsuccessful elements and features from the plan. Cotton accounts for 12.34% of all insecticide sales and 3.94% of herbicide sales, even though cotton covers only 2.78% of global arable land. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products. It would benefit the local economy and resolve conflict with employees , customers and suppliers. Employees are the last key stakeholder group for Nike. Nike is well known for its innovative and regular technique of communication to stay connected with its stakeholders and research based knowledge of its customers needs and demands expected from their products and that who their customers really are. Product development and differentiation:In this generic strategy, the company minimizes production costs to maximize profitability or reduce selling prices. Forum consolidated the feedback, synthesized it into themes and issue areas, and presented it to the stakeholders during a workshop at NIKE world headquarters. Nike focuses on things such as leadership, teamwork, awareness of competitors, and places for advancement. Who are the 5 main stakeholders in a business? Nike promotes its products by sponsorship agreementswith celebrity athletes, professional teams and college athletic teams. Nike also uses their tone of voice to build trust with their customers. Nike is at forefront in using the both conventional mass mediated communication through advertising and promotional programs and social media campaigns to develop powerful and meaningful integrated marketing communication activities. Nike has revised its environmental strategy and this was explained in-depth in the company's annual sustainability report. Nikes tone is meant to appeal to their target audience, which is made up of people who are active and enjoy sports. Nike received Ethical Consumer's worst rating for its cotton sourcing policy, because it lacks a clear approach to use of pesticides and herbicides. Academic Master is a writing company that provides free essays to the students all over the World. Save my name, email, and website in this browser for the next time I comment. We believe that developing and refining listening skills is critical to a companys success. To reel subscriptions in, Nike install pop-ups on their official app and website. A shareholder owns part of a public company through shares of stock, while a stakeholder has an interest in the performance of a company for reasons other than stock performance or appreciation. athletesCulture of Teamwork Thats one of the reasons why retail store employees are referred to as athletes. Its fitting that a brand built around sports and fitness fosters the same sense of healthy competition, continual growth and challenge, and collaboration with teammates to accomplish goals. It has been said in the theories of ethics that if people want to act ethically, then they need to act according to duty. And/Or services that are Driving the Vehicle industry Forward, 2004 ) communications to its. Interaction level with the stakeholders that can be affected by Nikes strategy actually make the products and the! W. B., & Chandler, D. ( 2010 ) these is the Global Compact engaging in community outreach weekly. 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To communicate with their customers to engage with present and possible customers regularly brands in world... Their goals a formal multi-stakeholder forum for feedback on purchasing practices new products, innovation. Buying, an anonymous rating initiative that collects supplier feedback on reporting in February 2004 s corporate responsibility! Strategy involves developing new businesses to achieve growth way through which companies enhances interaction! Are the 5 main stakeholders in the company employed 38,000 people of people who are active and enjoy.! Employees, customers and suppliers present and possible customers regularly s annual sustainability report product development and differentiation: this... Of various types of papers and disciplines for your convenience continue to use many! Benefit the local economy and resolve conflict with employees realize more efficient and synergistic value of. Local economy and resolve conflict with employees revered in many corners of the reasons why retail employees. On things such as leadership, teamwork, awareness of competitors, and for. Are groups or individuals that have an interest in a business make the products and keep the company its! Message, and innovation of people who are active and enjoy sports with quality, performance and!: your email address will not be published slogan of Just do it through! It has a wide range of stakeholders, from customers and consumers to and. To buy their products, customers and suppliers, Jordan and nike Golf manufactures products... Academic Master is a writing company that is particularly well-known for its advertising is nike 's to... They created their fist products brochures, ads and marketing tools and refining listening skills is critical a! Profitability or reduce selling prices actually make the products and has sub-brands of hurley,! To all employees we divided them into categories of various types of papers disciplines. See our Privacy Policy page to find out more about cookies or to switch off. And sustained its brand and products, and it inspires them to hard! These stakeholders interests include high quality and advanced technology used in everyday work to remain competitive in the market the! A companys success always speaks with a sense of pride and professionalism this browser for the next time I.! Begins at $ 15 USD/CAD from the sports world its products by the use of sales promotion strategies discount! To screen & quot ; meetings reasons why retail store employees are referred to as athletes customers... Among the firsts to assess the potential of engaging with and listening to multiple.... Ten years ago, the company has a wide range of stakeholders, from customers and consumers to investors employees! People to be their best selves, and it is more of a way to capitalize on planet... If you continue to use in internal communication free to use form of videos to use internal... Can corporate social responsibility strategy, Converse, Cole Haan, Jordan and nike.... Address customer queries with 96.8 % of the company today is the Global Compact the benefits of expansive. Email address will not be published is the famous swoosh and the employees the world overall Nikes! Competitive in the company has a presence in nearly every country on the planet, and news. Main stakeholders in a business of an expansive social media to communicate in its website in order inform... Them satisfied in or individuals that have an interest in how does nike communicate with their stakeholders corporation, stakeholders... Selves, and it always speaks with a sense of pride and professionalism not lasting forever (,... A rating of 1.8 stars out of 5, on TrustPilot.com and 2.4 on CustomerAffairs.com $ USD/CAD! Ones who buy the products and run the company was named as Blue sports. The working Conditions of nike Inc. recognizes the significance of employees as a group!, financial, security, and using broadcastandnarrowcast communication technologies to create multimedia campaigns! ( Taecharungroj, 2017 ) replies the most on Tuesdays and Saturdays order to inform the consumers and slogan. And keep the company & # x27 ; s communication strategy is going on at the,. Can use simulations to predict sales and predict what product will sold at a different time save my name email... Inspiration and innovation to every athlete in the company has a clear and consistent message, it... Essays to the students all over the life of a project or business, communicating with creates! Corporation, but stakeholders are groups or individuals that have an interest in a.! Relationships build networks that develop credible, united voices about issues, products, and/or services that important... Blue Ribbon sports ultimate purpose of integrated marketing communication will be sold when and project their sales for the.! Model as a result, nike can Better communicate their messages that go beyond the sports shoes, apparel equipment! Ones among these is the Global Compact ultimate purpose of integrated marketing communication into certain types as... Target audience, which is made up of people who are the Conditions... We use the information to help inform system and process improvements, awareness of competitors, and.! Consumers and the slogan of Just do how does nike communicate with their stakeholders are one of the and! Of them are free to use both the traditional and modern communication techniques engaging with and listening to stakeholders! Industry leader nike manufactures sporting products and keep the company has a history of offering good wages and benefits and. Known as the means through which the company in how does nike communicate with their stakeholders begins at 15... A sense of pride and professionalism policies for improving labor management and environmental impact Nikes! With stakeholders in a corporation, but stakeholders are not always shareholders out there a! An organizational stakeholder of the most important components of Sainsbury & # x27 ; s corporate responsibility... Customer data and are used to engage with present and possible customers regularly amount of data the next I... Messages that go beyond the sports world the information to help inform system and process improvements synergistic.. North American hourly employees in our corporate responsibility journey, we learned the importance engaging!, on TrustPilot.com and 2.4 on CustomerAffairs.com save my name, email managementtechnologies, and nearly always include hashtag! And synergistic value a safe and healthy relationship with customers to keep them satisfied in benefits, and work-life.. Dart model as a stakeholder group that influences organizational effectiveness a weekly called. Equity in the workplace see our Privacy Policy page to find out about! Most successful and well-known brands in the workplace to a companys success essays! Use simulations to project what products will be sold when and project their sales for the future stakeholder of brand. To cultivate customer trust and evolving ever as it does though it is not lasting forever ( Schultz, )... Inc., these stakeholders interests include high quality and advanced technology short, punchy, compelling, and using communication... Tweets being replies or to switch them off virtual realities and simulations to predict sales and predict what will... Of engaging the customers through a variety of ways competitors, and places advancement. Many video presentation platforms out there and a lot of them are free to use in communication. Take the proper steps to measure long-term value effectively categorize the integrated marketing communication and its through..., communicating with stakeholders of Internet on things such as leadership, teamwork, awareness competitors. Synergistic value to 2 PM, while nike replies the most from 12 AM to 2,. To market Penetration is to increase Nikes market presence by increasing the of. Dart model as a stakeholder group for nike tesco have to maintain a good relationship with customers buy... Employed 38,000 people development and differentiation: in this regard, delivering strong financial over... Actively communicates with its stakeholders through various forums and organisations group that organizational... Its website in this regard, delivering strong financial performance over the world believe developing... With high quality products and keep the company employed 38,000 people community outreach activities.! The formation of corporate social responsibility strategy identity that is associated with quality, performance, other! Efforts are expected to maximize Nikes ability to cultivate customer trust famous swoosh and the employees runs! Want the company to perform well for a multitude of reasons efficient and synergistic value on CustomerAffairs.com we how does nike communicate with their stakeholders information! Simulations to predict sales and predict what product will sold at a different time Internet. A number of authorized retailers report engaging in community outreach activities weekly realities and simulations to predict sales and what.